Background:
Whether its a product recall or malicious behavior by employees, companies are launching multi-prong responses that make use of the skills and training that business and technical communicators exemplify.
Unfortunately, there is little information or training available to business and technical communicators regarding responses to accusations of wrongdoing (or apologia).
Using rhetorical theory to analyze apologetics in business writing and technical communication will help you gain valuable practice in conflict communication within a corporate structure.
Assignment:
First, take some time to research and discuss real product recall situations or accusations of wrongdoing in the news.
Look at press releases, corporate websites, and social networking sites that were/are used by the company to address the situation.
You are not required to chose something healthcare related, although it would be a great idea!
Select a case from the news.
Provide a brief analysis of the situation (including what happened, why it was perceived as being wrong, and what the companys messaging should be to overcome the problem).
Devise a plan to address the problem/situation using the corporate website and social networking.
Here is an initial list of questions to help you get started:
What needs to be communicated?
How can/should the companys corporate website be used?
What role can/should social media play?
What documents will consumers need to see and download?
Is video important? If so, how? To show a CEO apologize? To demonstrate how to find product numbers and identify recalled products?
To provide instructions for fixing a product defect?
Discuss the benefits of your plan for the customers and for the company.
Example sources (feel free to use or Google Company product recalls):
Links to an external site.
Mattel: Toy recallLinks to an external site.
Links to an external site.Baby food recallLinks to an external site.
Your assignment must include the following:
An brief analysis of the situation (1 page):
Discuss the specific issues
Develop a response plan that addresses the following (2-3 pages):
a. What needs to be communicated?
d. What should the company message be?
f. What are the benefits of your plan for the customers and for the company?
Be formatted in APA style with APA in-text and Reference Citations (no title page is required)
Do you need any assistance with this question?
Send us your paper details now
We’ll find the best professional writer for you!
"We offer the best custom paper writing services. We have done this question before we can also do it for you."
- 100% non-plagiarized Papers
- 24/7 /365 Service Available
- Affordable Prices
- Any Paper, Urgency, and Subject
- Will complete your papers in 6 hours
- On-time Delivery
- Money-back and Privacy guarantees
- Unlimited Amendments upon request
- Satisfaction guarantee
Our Service Charter
1. Professional & Expert Writers: Experts Essays only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.
2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.
3. Plagiarism-Free Papers: All papers provided by Experts Essays are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.
4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Experts Essays are known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.
5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.
6. 24/7 Customer Support: At Experts Essays, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.