The company I choose to write is : Fitbit Fitness Trackers
External Analysis (write in Bullet Points, Single space)
Part 1. Industry Trends Analysis
(1)Demographic(2)Economic(3)Technology(4)Political/Regulatory(5)Cultural(6)SocialPart 2 Competitors Analysis (write in Bullet points, single space)
Here is the detailed requirement:
External Analysis Snapshot: Remember to cite your sources for your information! Industry Trend Analysis (Bullet points, single-spaced)Identify specific Demographic, Economic, Technological, Political/Regulatory, Cultural, and Social factors that are impacting this industry or occurring within this industry. Then, discuss the potential impact that each of these trends may have on the industry, whether positive or negative, and why. Remember that each trend should have evidentiary support, with a parenthetical citation after the data point, and the full citation in the Works Cited page.
Competitors Analysis (Bullet points, single-spaced) Table: Create a table comparing the main competitors your company is competing against particularly with the specific product line in question, identifying the 4P decisions of each of your competitors (Products, prices, places, promotions). Put your table in your Appendices.
Analysis:Using the information from your table, discuss the key strengths and weaknesses of each competitor with regards to their current marketing mix decisions (target market, product, place, price, promotion).
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