Week 3 Assignment Public Relations Plan, Part 1 DRAFT
Overview
For your assignment thats due next week, you will be completing a 3- 5 page paper in which you will imagine that you are employed at one of the organizations mentioned in the text that has been involved in a scandal or crisis. Make sure to choose an organization that we have not discussed in class.
Examples of organizations that you could choose to write about include the following:
Michigan State University (MSU) faced claims in 2018 from more than 300 women and girls who were allegedly assaulted by MSU sports doctor Larry Nassar.
Penn State Universitys $100 million-plus settlement involving the football coach Jerry Sandusky in a sexual abuse scandal that brought down famed football coach Joe Paterno.
Planned Parenthood scrutinized by the media in 2015 when an anti-abortion group secretly filmed unsuspecting representatives talking about getting money for aborted fetal parts.
The Humane Society of the United States chief executive forced to step down in 2018 for alleged history of sexual misconduct.
NOTE- PLEASE USED THE FIRST ONE FOR THIS ASSIGNMENT:
Michigan State University (MSU) faced claims in 2018 from more than 300 women and girls who were allegedly assaulted by MSU sports doctor Larry Nassar.
Instructions
To get started on your assignment thats due next week, you will submit the following two items in a draft this week:
State the name of the organization and describe its mission and purpose. Provide details about the company.
Explain in detail the facts of the event that generated negative publicity, crisis, or scandal. Discuss why this situation would create negative publicity.
NOTE: Your draft of the two bulleted items above should be 4 5 paragraphs. A paragraph is typically 4 6 sentences in length.
You will use the following template to create Part 1 of your Public Relations Plan:
Public Relations Plan, Part 1 TEMPLATE
NOTE- THE TEMPLATE WILL BE ATTACH TO THIS ASSIGNMENT AND PLEASE GO BY THE TEMPLATE PLEASE
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