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Write an essay that responds to the question below.
In “Men’s Men and Women’s Women” Steve Craig makes the provocative claim that “advertisers seem quite willing to manipulate … fantasies and exploit our anxieties, especially those concerning our gender identities.”
One advertising executive, Stan Hope, disagrees. He claims that “Craig is way out of line when he accuses advertisers of manipulating consumers. The ads he describes are just light-hearted stories designed to entertain, rather than exploit. In any case, consumers are way too smart to be so easily manipulated.”
Do you agree, disagree, or partly agree with Hope’s criticism of Steve Craig?
When you write, remember to briefly introduce your imaginary reader to the article, author, and critic (Stan Hope) in the opening paragraph. Establish your thesis at the end of the paragraph: Do you agree with Hope’s Criticism of Craig?
Then, develop body paragraphs that discuss more fully Craig’s idea of gendered commercials.
Signs of Life in the USA
Readings on Pop Culture for Writers
by Sonia Maasik; Jack Solomon
Signs of Life in the USA helps you learn the practice of writing critically about pop culture–from tv and movies to music and social media–and have a bit of fun in the process. The authors provide both the framework and the language necessary to analyze our shared cultural experiences.
Sold By: Bedford/St. Martin’s
ISBNs: 9781319349974, 9781319213664, 9781319213664, 9781319322823, 1319322824
Language: English
Number of Pages: 582
Edition: 10th

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