Schilling M.A (2020),Strategic Management of Technology Innovation (6th Edition). Mc-Graw Hill Education. Electronic Version: ISBN-13: 978-1260087956 ISBN-10: 1260087956, Printed Version: ISBN-13: 978-1260087956 ISBN-10: 1260087956
Assignment 2 Weight: 15 Marks
Students are requested to read chapter 9 Protecting Innovation from their book Strategic Management of Technological Innovation.
Based on the conceptual knowledge and understanding obtained from the readings:
1 -Select a world-renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its innovations. (5 Marks) (Max 750- Min 600 Words)
2 What factors do you believe influenced the choice of protection mechanisms used to safeguard its innovations? Do you think the strategy was a good choice?
(5 Marks) (Max 750 Min 600 Words)
3- With a thorough research of your selected company identify and explain an incident when trade secrets were more useful than the legal protection measures identified above. (5 Marks) (Max 750 Min 600 Words)
Only reading the textbook will not be enough to score grades or answer the questions appropriately.
Do adhere to the word limit strictly, mere one or two sentence answers will not be entertained, they need to be supported with further explanation and facts.
It is mandatory to support each answer with at least two scholarly, peer-reviewed journals.
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