In this activity, you will research the Southwest Airline Company and write an essay. Your essay should be at least two (2) pages, double-spaced with proper references and adhere to citing format per APA guidelines. Use at least two (2) scholarly sources with intext citations supporting your essay. Dont forget to include a cover page, introduction, body, and conclusion for your essay.
Review the companys information from its website and search for information from the Hunt Library. Respond to the following in an essay format:
From your assessment of Southwest Airlines, identify and describe in detail at least one of Porters generic competitive strategies Southwest has been using.
Assess Southwests opportunities and threats.
Describe a plan for implementing at least one opportunity strategy.
Explain two current threats that potentially could threaten Southwests business operations.
Now that youve identified one of Porters competitive strategies and assessed Southwests opportunities and threats, describe at least one recommendation for Southwest to be more competitive in a global market.
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