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In this activity, you will research the Southwest Airline Company and write an essay. Your essay should be at least two (2) pages, double-spaced with proper references and adhere to citing format per APA guidelines. Use at least two (2) scholarly sources with intext citations supporting your essay. Don’t forget to include a cover page, introduction, body, and conclusion for your essay.
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Review the company’s information from its website and search for information from the Hunt Library. Respond to the following in an essay format:
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From your assessment of Southwest Airlines, identify and describe in detail at least one of Porter’s generic competitive strategies Southwest has been using.
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Assess Southwest’s opportunities and threats.
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Describe a plan for implementing at least one opportunity strategy.
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Explain two current threats that potentially could threaten Southwest’s business operations.
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Now that you’ve identified one of Porter’s competitive strategies and assessed Southwest’s opportunities and threats, describe at least one recommendation for Southwest to be more competitive in a global market.

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