Organization & Management and Product or Service Line
Organization and Management follow the Market Analysis. This section should include: your companys organizational structure, details about the ownership of your company, profiles of your management team, and the qualifications of your board of directors.
Who does what in your business? What is their background and why are you bringing them into the business as board members or employees? What are they responsible for? Who is responsible for emergency preparedness (Hurricanes, Natural disasters, war/conflicts, etc.) in the organization, and how has this position changed as a result of the current pandemic? These may seem like unnecessary questions to answer in a one- or two-person organization, but the people reading your business plan want to know whos in charge, so tell them. Give a detailed description of each division or department and its function.
This section should include whos on the board (if you have an advisory board) and how you intend to keep them there. What kind of salary and benefits package do you have for your people? What incentives are you offering? How about promotions? Reassure your reader that the people you have on staff are more than just names on a letterhead.
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