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Industry Analysis Draft of 2 of Porter’s Five Forces — Use Monroe Library (Business Insights), Additional Readings from Materials Provided on BB including, But Not Limited To, HBR Michael Porter article, Videos on BB, Investopedia 12 Application Examples, Purdue University Industry Analysis Assessment, and Electronic Databases.
Porter’s Five Forces is a framework for analyzing the attractiveness and profitability of an industry (Porter, 2009).
Based on the following five forces, answer the questions connected with each force and related to the company that you have chosen to study. Be sure to CITE (in-text citations) the appropriate source linked to the information provided. Provide References (APA 7) at the end.
1) Rivalry among existing competitors — (a) Number and names of major competitors (approx 4-5), (b) Industry Growth Rate, (c) Entry barriers, (d) Access to distribution, (e) Differentiation, (f) Fixed costs vs. variable costs
(g) Rivalry = High or Low – possibly moderate (Explain why)
2) Threat of New Entrants — (a) Entry barriers — government policies/regulations (b) Access to suppliers, (c) Distribution channels–access to, (d) Obstacles that deter new competitors from entering the industry, (e) Threat of New Entrants = High or Low – possibly moderate (Explain why)
3) Threat of Substitute Products and Services — (a) What is the availability of other products that a customer can purchase from outside the industry? (b) What is the buyer’s propensity to substitute? (c) Threat of Substitute Products/Services = High or Low – possibly moderate (Explain) (d) Consumer switching cost = high or low? (Explain why)
4) Bargaining Power of Suppliers — (a) Differentiation of inputs, (b) Switching costs of suppliers and firms in industry, (c) Threat of backward integration by firms in the industry, (d) Availability of substitute suppliers (e) Bargaining Power of Suppliers = High or Low – possibly moderate (Explain why)
5) Bargaining Power of Buyers (Customers) — (a) When are the customers in an industry powerful? (b) Ability to backward integrate, (c) Switching costs, (d) Bargaining leverage, (e) Buyer sensitivity to changes in price, (f) Bargaining Power of Buyers (Customers) = High or Low – possibly moderate (Explain why)

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