Using the attached Environmental Analysis and Marketing Plan answer these questions as well as outside sources.
By now you know that the entire world is NOT your market; you realize the need to segment your market. For this assignment you will narrow down your market through segmentation until you have very specifically defined your target market.
1. What methods of segmentation do you plan to use?
2. Why have you selected these?
3. Describe your target market(s), including location, size, demographics, etc.
Abstract page is required
Respond to each question in proper APA format
Remember to cite your sources in APA format
Back information:
(The business plan is a luxury car rental company located in Lake Tahoe, Nevada, our mission is to provide a life time experience of driving around one of the worlds wonders in not your typical types of cars, we will off Ferraris, Lamborghinis, Rolls Royce, Porsche, and a lot more. Part of the finances (100k) to start the business will come from our 401k and the rest will be from a business loan. My husband and I (stakeholders) will be working the business until we can hire employees.)
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