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Every company operates in a macroenvironment where external forces shape the
opportunities and threats for the organization. Even dominant organizations are
vulnerable to external forces that are out of their control. The macro-environmental
forces include:
• Demographic
• Economic
• Natural
• Technological
• Political
• Cultural
This assignment is centered on looking at iconic brands and explaining how external
forces impact these brands. Here are the details of the project:
1. Select 3 brands from the following list:
• Apple
• Amazon
• Facebook
• Netflix
• DoorDash
• Target
• Coca-Cola
• Microsoft
• Tesla
• Nike
2. Create a PowerPoint slide for each of the brands you selected (1 slide for each
brand) describing how these external forces can potentially impact the brand.
© 2021 Post University, Waterbury, CT
Can any of the forces have a positive impact on each of the brands (think of how
the pandemic has positively impacted GrubHub!)?
Key elements of the presentation will include:
• PowerPoint deck with three (3) slides – One (1) slide for each brand you
select from the list above.
• Full-screen images – Each slide should have an image that fills the page
edge-to-edge and captures the theme/content. Please limit the superimposed
text to no more than eight (8) words per slide.
• Include a full set of supporting notes in the Notes section of each slide. This is
where you will support your thoughts and ideas by using specific statistics,
data, and supporting information.
• Please refer to the “Readings and Resources” section of the class
for a full video on how to add notes to your PowerPoint
• The PowerPoint should be 3 slides excluding a Reference Page.
• Complete, supporting notes representing each slide.
• Include full-screen images for each slide.
• Be sure to include your name and email on the bottom of each slide.
• Include at least one resource referring to specific data/information.
• Proper college-level grammar is required. APA format, including any in-text

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