Overview:
Every company operates in a macroenvironment where external forces shape the
opportunities and threats for the organization. Even dominant organizations are
vulnerable to external forces that are out of their control. The macro-environmental
forces include:
Demographic
Economic
Natural
Technological
Political
Cultural
Instructions:
This assignment is centered on looking at iconic brands and explaining how external
forces impact these brands. Here are the details of the project:
1. Select 3 brands from the following list:
Apple
Amazon
Facebook
Netflix
DoorDash
Target
Coca-Cola
Microsoft
Tesla
Nike
2. Create a PowerPoint slide for each of the brands you selected (1 slide for each
brand) describing how these external forces can potentially impact the brand.
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Can any of the forces have a positive impact on each of the brands (think of how
the pandemic has positively impacted GrubHub!)?
Key elements of the presentation will include:
PowerPoint deck with three (3) slides One (1) slide for each brand you
select from the list above.
Full-screen images Each slide should have an image that fills the page
edge-to-edge and captures the theme/content. Please limit the superimposed
text to no more than eight (8) words per slide.
Include a full set of supporting notes in the Notes section of each slide. This is
where you will support your thoughts and ideas by using specific statistics,
data, and supporting information.
Please refer to the Readings and Resources section of the class
for a full video on how to add notes to your PowerPoint
presentation.
Requirements:
The PowerPoint should be 3 slides excluding a Reference Page.
Complete, supporting notes representing each slide.
Include full-screen images for each slide.
Be sure to include your name and email on the bottom of each slide.
Include at least one resource referring to specific data/information.
Proper college-level grammar is required. APA format, including any in-text
citations.
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