Netflix Case Questions and Links
1. What is stated mission for Netflix? Their vision? Do you think that their strategic choices are aligned with the stated mission/vision? Why or why not? (7 points)
2. What is Netflixs strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Netflix is taking? (6 points)
Please describe the following terms in your own words: core competency, competitive advantage, sustainable competitive advantage. In your opinion, what are the core competencies that Netflix has? What are their competitive advantages? Which advantages would you consider to be the most sustainable? (8 points)
4.What is your assessment of the strength of the competitive rivalry among the leading participants in this rapidly evolving global market for streaming video? How strong are the other four competitive forces? Do a complete five-forces analysis to support your answer. (12 points)
5.Please explain the key forces in the general and industry environments that can/should affect Netflixs choice of strategy. (6 points) What do you believe are their largest opportunities (3+) and threats (3+)? In your opinion, which of the factors from the competitive environment are the most important to their strategic planning? (9 points)
6.Please explain clearly what you believe are Netflixs strengths (3+) and weaknesses (3+) (6 points) Narrowing in on the strengths identified above, what internal resources and assets does Netflix have that may provide them with sustainable competitive advantages? Please be sure to note where these advantages are most evident in regard to their value-chain. (8 points)
7.What is your appraisal of Netflixs operating and financial performance based on the data in case Exhibits 1, 2, 5, 6, and 7? What positives and negatives do you see in Netflixs performance? Use the financial ratios in Table 4.1 of Chapter 4 as a guide to complete the calculations needed to arrive at an analysis-based answer to your assessment of Netflixs recent financial performance. (12 points)
8.Research more current news about Netflix. Please cite and discuss at least 2 current articles about the company (2020-2021). How does the information relate to the case? How does the article relate to other material we have covered so far in this course? Be specific and use proper citation styles (APA). (10 points)
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