Perform a 34 page value chain analysis on Fowlers Farm using the information found in Case Study 2-47 of your textbook. Your analysis should address the following:
Develop a value chain that depicts six to nine activities that makes Fowlers Farm competitive.
Evaluate the competitive advantage each activity confers upon the company.
Justify which activity you believe is the most valuable for company growth.
Justify your choice of the activity that you believe would benefit most from optimization or alteration.
Recommend a change that you would make to your selected activity to optimize it and support your assertion quantitatively. Make sure to include any assumptions or data values that need to be made to support your recommendation.
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