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The Assignment is easy this week! You will be required to review the two assigned closed-captioned videos (#1 and #2) embedded on Canvas on this screen. This assignment requires you to submit a short (1-2 page) MS Word paper with your review comments. This assignment is designed to help you unleash your critical thinking and internal brilliance. This week we will start out easy and allow this work to count as your first assignment worth up to 45/1000 grade points. The due date for this assignment is Sunday 10/23/22 at 11:59 PM PST. You will have plenty of time to provide comments on the videos observed, just do not procrastinate and wait until the deadline nears.
Please ensure you read and follow these directions carefully. Save your completed assignment using the APA 7th ed. paper format provided (please include a cover page, body, and reference page with your textbook information) on a Microsoft Word doc or docx file (many other type files will not open for review/grading). Avoid pdf submissions because they are difficult to provide comprehensive feedback on your valuable submissions. This assignment should be a minimum of 250-500 words (Body length). The entire paper should be double spaced (12-size text/Black lettering/Times New Roman). Do your best to follow the APA format!
Why would I like your work submitted as an APA 7th edition document? The reason is simple, most West Coast Colleges/Universities require assignments to be submitted by students in an APA 7th ed. type format. So, I am giving you additional training to help you prepare and excel for a possible future academic journey. Additionally, APA 7th ed. knowledge will help you become improved writers in personal and business settings. Who does not want to improve their writing skills? Please do not worry, I understand this is a basic marketing class and that many of you have little to no APA 7th ed. manual training or knowledge. I will be gentle with you and teach you slowly. Upload your completed file as an attachment to this site for review and grading. I look forward to providing personalized feedback on your submissions.
San Diego City College has implemented use of the Canvas Learning Management system. There are occasionally technical issues with Canvas, so please be patient. If you as a student and notice a technical issue with Canvas, please let your instructor know immediately and corrections to the problem will be initiated. The college has added a new feature on Canvas called “Turnitin,” this system helps examine student assignment submissions for assignment content and plagiarism. Turnitin is an excellent embedded screening tool that help students to properly cite reference sources and check for signs of plagiarism on submissions. I will be using the Turnitin system to help students avoid any type of plagiarism (I certainly do not expect any intentional plagiarism issues). You should be able to review and learn from your mistakes using Turnitin program. Look for Similarity percentages. The Turnitin similarity percentage score should be less that 20-25 percent as a general rule.
The Two Videos for Review This Week:
YouTube Video #1: Marketing – An Overview (CC/14:52)
This YouTube video provides a basic understanding and overview of “marketing.”
This animation introduces the learner to the concept of marketing, functions of marketing and the role of marketing in the development of an economy. This is a product of Mexus Education Pvt. Ltd., an education innovations company based in Mumbai, India.,
Marketing- An Overview

YouTube Video #2: Marketing & amp; Selling – The Differences (CC/9:11)

This YouTube video is closed-captioned (supplemental information) and provides a very good basic understanding of the differences between sales and market orientations. The little understood difference between Marketing and Selling, and the fact that 90% of business owners and managers don’t really know the difference.

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