Read the Amazon Case study: https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/ (Links to an external site.)and answer the following questions based on your research and analysis. (Links to an external site.)
1. Many dot-coms failed because they succeeded in achieving awareness, but not loyalty. Amazon achieved both. Do you agree with this statement? Justify your answer with a proper explanation and examples.
2. How online product reviews have contributed to the success of Amazon? Explain with the help of an example.
3. Amazon defines what it refers to as three consumer sets:
customers, seller customers, and developer customers. Why Amazon is seeking to increase the number of seller customers?
4. Customers who shopped for X also shopped for
and Customers who searched for X also bought
What is Amazons strategy behind using this feature?
5. Excel task: or answer the following question:
In this digitalized era, how Amazons marketing strategy has changed from traditional to modern since its launch.
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