Your Perfect Essay is Just a Click Away

Starting at $8.00 per Page

100% Original, Plagiarism Free, Customized to Your instructions!

Order Now My Account

Create a separate Excel file for each of the following variations of the TV Advertising Problem presented in class. Please do the following:1. (3.5 pts.) In addition to the constraints in the original advertising problem, suppose that General Flakes also wants to obtain at least 170 million exposures to men, and at least 170 million exposures to women.
1a. By how many million exposures is the original model’s optimal solution off from satisfying each of these two constraints?
1b. Modify the model to ensure that these two constraints are met and rerun Solver to find a new optimal solution. What is the new optimal ad strategy?
1c By how many dollars does the optimal total cost increase compared to that of the original model?
2. (3.5 pts.) Recall the alternate version of the advertising model where we maximized the total # of excess exposures across all 6 demographic groups while satisfying a budget constraint on the total advertising cost.
2a. Go back to minimizing the total advertising cost but add a single constraint that puts a lower limit of 20 (million) on the total number of excess exposures across all 6 groups, i.e., Total Excess Exposures = 20. Make 20 an “input cell” for your model. (Just add one constraint for the SUM of the excess exposures across all 6 groups, not 6 separate constraints for each of the 6 demographic groups.) Compared to the cost of the original problem’s optimal solution, how many dollars more does it cost to satisfy this condition?
2b. Run a sensitivity analysis on this lower limit (either by using SolverTable or manually with Solver, copying and pasting the results as needed), where the range of values goes from 20 to 50 in increments of 5 (i.e., use 20, 25, …, 50). Be sure to report both the optimal ad strategy and its total cost for each of the seven runs.
2c. Make a tradeoff curve (i.e., an XY scatter plot) of the results of the sensitivity analysis showing how the optimal total cost (on the y-axis) changes as a function of the lower limit on the total number of excess exposures (on the x-axis).
2d. By how many dollars does the optimal total cost increase per additional million excess exposures required between 25 and 30 million (i.e., what’s the slope between 25 and 30 million)?

Do you need any assistance with this question?
Send us your paper details now
We’ll find the best professional writer for you!

"We offer the best custom paper writing services. We have done this question before we can also do it for you."

  • 100% non-plagiarized Papers
  • 24/7 /365 Service Available
  • Affordable Prices
  • Any Paper, Urgency, and Subject
  • Will complete your papers in 6 hours
  • On-time Delivery
  • Money-back and Privacy guarantees
  • Unlimited Amendments upon request
  • Satisfaction guarantee

Our Service Charter

1. Professional & Expert Writers: Experts Essays only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Experts Essays are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Experts Essays are known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Experts Essays, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.

Open chat
Scan the code
We guarantee high quality work that's 100% original on time. GET STARTED