About the Campaign:
When Tom Siebel, a billionaire part-time Montana resident, learned of the crippling effects of methamphetamine addiction in the state, he decided to use marketing techniques to un-sell the deadly and addictive drug. It is called the Montana Meth Project. In this out of class assignment you will apply Burkes pentad to video shock ads used in the campaign to assess their effectiveness and motive.
Assignment:
Visit the website https://www.montanameth.org/our-work/#adsLinks to an external site.. Watch three television ads featured on the website. In order to answer these questions effectively watch each ad three times (first, as if you saw it on TV; second and third, begin to identify the five pentad elements). Take notes describing each element.
Describe how each element of the pentad is seen in the ads. Type your responses in a separate document and upload to Canvas
Ad 1:
scene:
act:
agent:
agency:
purpose:
Which two stand out most (a ratio)? What might this tell us about the rhetors motives?
Ad 2:
scene:
act:
agent:
agency:
purpose:
Which two stand out most (a ratio)? What might this tell us about the rhetors motives?
Ad 3:
scene:
act:
agent:
agency:
purpose:
Which two stand out most (a ratio)? What might this tell us about the rhetors motives?
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